Privacy Policy
1. Data Controller Identification
1.1. This website is owned and operated by Max Revenue Consulting Unipessoal, Lda., headquartered at Rua de São Martinho, No. 225, 4595-131 Frazão, Paços de Ferreira, Portugal, with tax identification number 518318966 (“MRC”).
1.2. By using this website, you consent to the terms described in this Privacy Policy (“Policy”).
2. Information, Collection, and Processing of Personal Data
2.1. The Personal Data Protection Law (hereinafter “LPDP”) and the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and Council of 27 April 2016, hereinafter “GDPR”) ensure the protection of individuals in relation to the processing of personal data and the free movement of such data.
2.2. Personal data is considered any “information relating to an identified or identifiable natural person (“data subject”)”.
2.3. The personal data collected and processed by MRC is the data voluntarily provided by the user through the contact form on this website.
2.4. The personal data collected includes: name, email, company, and phone number. Additionally, the website may collect technical information such as IP address, browser type, device, approximate geographical location, and pages visited, through cookies and analytics tools such as Google Analytics. This information is collected in an aggregated and anonymous form for statistical purposes.
2.5. Under no circumstances will personal data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life, genetic or biometric data, or sexual orientation be requested.
2.6. MRC will not carry out any of the following activities with the collected data without the prior and explicit consent of the data subject:
- Disclose to other individuals or entities;
- Transfer data outside the European Economic Area (EEA).
2.7. Data is collected based on free, explicit, and informed consent, and the same ease of withdrawal or revocation of consent applies.
2.8. This website uses cookies and similar technologies to enhance user experience, analyse traffic, and personalise content. Some of these technologies are operated by third parties (such as Google), which may involve the collection of data for statistical analysis. For more details, please refer to the Cookie Policy.
3. Purpose of the Processing of Personal Data
MRC will process your personal data for the following purposes:
- Responding to contact requests received through the website’s contact form;
- Sending promotional/marketing communications, where authorised by the user;
- Analysing navigation and usage patterns of the website in order to continuously improve the user experience and optimise the services offered, based on aggregated and anonymous data.
4. Direct Marketing
The processing of data for MRC’s institutional marketing purposes will be carried out solely based on the data subject’s consent. The data will not be used for purposes incompatible with these, nor in an excessive manner relative to the intended purpose.
5. Your Rights
5.1. To exercise your rights of access, rectification, erasure, restriction, objection, and portability of your personal data, you can contact MRC by email at geral@mrconsulting.pt, clearly indicating your request.
5.2. You may also withdraw your consent for the sending of marketing communications at any time, simply by sending an email with the subject “Remove” or by contacting us via post at the address mentioned above. Withdrawal of consent will not affect the lawfulness of processing based on consent prior to withdrawal.
6. Security
MRC employs appropriate technical and organisational measures to protect your personal data from accidental or unlawful destruction, loss, alteration, disclosure, or unauthorised access. However, please note that no transmission or storage system is 100% secure, and data may be transmitted over the internet without security measures.
7. Data Retention
Data will be retained only for as long as necessary to fulfil the purposes outlined or to comply with applicable legal obligations.
8. Other Considerations
8.1. MRC is not responsible for acts or omissions of third parties, including the contents or privacy practices of external websites accessible via links provided on this website.
8.2. In the event of MRC’s merger, division, acquisition, dissolution, or insolvency, data may be transferred as an asset, in compliance with applicable law and the rights of the data subjects.
8.3. MRC may amend this Privacy Policy at any time, with the changes published on this website. We recommend regular review of this policy.
8.4. For any additional inquiries, you may contact MRC by email at geral@mrconsulting.pt.
9. Supervisory Authority
Under the applicable laws, the data subject has the right to lodge a complaint with the national supervisory authority, the National Data Protection Commission (CNPD) — www.cnpd.pt.