Rent a Car
Rent a Car
Maximize Your Revenue Potential with Ancillary Sales Program
The car rental industry is highly competitive, facing challenges such as price wars, broker influence, demanding customers, and high fixed costs. Between 60% and 80% of a car rental company’s revenue comes from ancillary sales made directly to customers at the counter. Therefore, implementing an ancillary sales program at the counter is crucial to achieving financial goals.
The challenge
Max Revenue Consulting was challenged by a car rental company to increase revenue with a focus on improving the performance of the frontline team and maximizing ARPD, while also maintaining high customer satisfaction and reducing employee turnover.
The solution
After a detailed analysis of KPIs, visits to stations, and discussions with various stakeholders, Max Revenue Consulting developed a customized ancillary sales program.
Creation of new products.
Staff training on customer service.
Implementation of a commission plan.
Onsite coaching for frontline teams.
Performance KPI measurement.
Results after 9 months of implementing the Ancillary Sales Maximization Program
0%
Increase in ARPD performance.
0%
Revenue and profit growth.
0%
Satisfaction improved.
0%
Turnover reduction.
Simulator
Find out how much you might be losing every month.
Total Ancillaries per Month
Enter your company’s total sales of extras per month
Total Rental Days per Month
Enter the total value of rental days